Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Rules For Revolutionaries The Capitalist Manifesto for Creating and Marketing New Products and Services Guy Kawasaki CEO of garage and former chief evangelist of Apple Computer Inc presents his manifesto for world changing innovation using his battle tested lessons to help revolutionaries become visi

  • Title: Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
  • Author: Guy Kawasaki Michele Moreno Gary Kawasaki
  • ISBN: 9780887309953
  • Page: 224
  • Format: Paperback
  • Guy Kawasaki, CEO of garage and former chief evangelist of Apple Computer, Inc presents his manifesto for world changing innovation, using his battle tested lessons to help revolutionaries become visionaries.Create Like a GodTurn conventional wisdom on its head create revolutionary products and services by analyzing how to approach the problems at hand.Command Like aGuy Kawasaki, CEO of garage and former chief evangelist of Apple Computer, Inc presents his manifesto for world changing innovation, using his battle tested lessons to help revolutionaries become visionaries.Create Like a GodTurn conventional wisdom on its head create revolutionary products and services by analyzing how to approach the problems at hand.Command Like a KingTake charge and make tough, insightful, and strategic decisions break down the barriers that prevent product adoption and avoid death magnets the stupid mistakes just about everyone makes.Work Like a SlaveGet ready for hard work, and lots of it To go from revolutionary to visionary, you ll need to eat like a bird relentlessly absorbing knowledge about your industry, customers, and competition and poop like an elephant spreading the large amount of information and knowledge that you ve gained.Filled with insights from top innovators such as , Dell, Hallmark, and Gillette and rich with hands on experience from the front lines of business, Rules for Revolutionaries will empower you whether you re an entrepreneur, engineer, inventor, manager, or small business owner to turn your dreams into reality, your reality into products, and your products into customer magnets.

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      Guy Kawasaki Michele Moreno Gary Kawasaki

    About Author

    1. I was born in Honolulu, Hawaii in 1954 My family lived in a tough part of Honolulu called Kalihi Valley We weren t rich, but I never felt poor because my mother and father made many sacrifices for my sister and me My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.I attended Iolani School where I graduated in 1972 Iolani is not as well known as its rival, Punahou because no presidents of the U S went there, but I got a fantastic and formative education there Punahou is USC, and Iolani is Stanford but I digress I pay special tribute to Harold Keables, my AP English teacher.He taught me that the key to writing is editing No one in the universe would be shocked that I have written ten books or one book ten times than Harold Keables.After Iolani, I matriculated to Stanford I graduated in 1976 with a major in psychology which was the easiest major I could find I loved Stanford I sometimes wish I could go back in time to my undergraduate days on the farm After Stanford, I attended the law school at U.C Davis because, like all Asian American parents, my folks wanted me to be a doctor, lawyer, or dentist I only lasted one week because I couldn t deal with the law school teachers telling me that I was crap and that they were going to remake me.The following year I entered the MBA program at UCLA I liked this curriculum much better While there, I worked for a fine jewelry manufacturer called Nova Stylings hence, my first real job was literally counting diamonds From Nova, its CEO Marty Gruber, and my Jewish colleagues in the jewelry business, I learned how to sell, and this skill was vital to my entire career.I remained at Nova for a few years until the the Apple II removed the scales from my eyes Then I went to work for an educational software company called EduWare Services However, Peachtree Software acquired the company and wanted me to move to Atlanta I don t think so I can t live in a city where people call sushi bait Luckily, my Stanford roommate, Mike Boich, got me a job at Apple for giving me my chance at Apple, I owe Mike a great debt When I saw what a Macintosh could do, the clouds parted and the angels started singing For four years I evangelized Macintosh to software and hardware developers and led the charge against world wide domination by IBM I also met my wife Beth at Apple during this timeframe Apple has been very good to me.Around 1987, my job at Apple was done Macintosh had plenty of software by then, so I left to start a Macintosh database company called ACIUS It published a product called 4th Dimension To this day, 4th Dimension remains a great database.I ran ACIUS for two years and then left to pursue my bliss of writing, speaking, and consulting I ve written for Macuser, Macworld, and Forbes I call these the Wonder Years as in I wonder how I came to deserve such a good life In 1989, I started another software company called Fog City Software with three of the best co founders in the world Will Mayall, Kathryn Henkens, and Jud Spencer We created an email product called Emailer which we sold to Claris and then a list server product called LetterRip.In 1995 I returned to Apple as an Apple fellow At the time, according to the pundits, Apple was supposed to die Apple should have died about ten times in the past twenty years according to the pundits My job on this tour of duty was to maintain and rejuvenate the Macintosh cult.A couple years later, I left Apple to start an angel investor matchmaking service called Garage with Craig Johnson of Venture Law Group and Rich Karlgaard of Forbes Version 2.0 of Garage was an investment bank for helping entrepreneurs raise money from venture capitalists Today, version 3.0 of Garage is called Garage Technology Ven

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    Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Comment

    1. Rules for Revolutionaries 1998 is a kind of crash course in guerrilla marketing told in a friendly, happy, and sometimes zany way The chapters cover creating like a god, commanding like a king and working like a slave I liked the freshness of the approach Admittedly, the book took me all of about 90 minutes to read but I was totally pumped afterwards I liked the warnings about Death Magnets and the Exercises which seem to be a staple in his book because they are also present in The Art of the St [...]



    2. Aku tidak memiliki buku ini Aku membacanya, dengan meminjam Buku ini mengajak kita berpikir revolusioner Ya, berpikir tidak seperti orang kebanyakan Satu poin yang aku ingat dari buku ini adalah, Eat you own dog food Jadi maksudnya, kita harus mencoba sendiri apa yang ingin orang lain lakukan Guy Kawasaki memberi contoh dengan menyuruh membuka situs kita sendiri dengan modem 56 Kbps Buku ini sudah lama aku baca Tiga tahun yang lalu Jadi tak banyak yang teringat.


    3. It took me just one day to read this book But for months, I ve been talking about it Highly recommended for anyone who considers themselves a Creative and is working on a project that they want to be revolutionary.


    4. I m delighted whenever I find books for a quarter, even when I know they re crappy hate reads This is exactly what I expected a self help book disguised as the key to marketing success a vapid treatise exulting corporate success, full of trite phrases and anecdotes Reading this nearly twenty years after its publication affords the added joke that so many of the companies whose strategies and tactics he praises are now defunct because, whodathunk, business plans don t always succeed, even when th [...]


    5. , , DICE DICE Deep , Indulging , Complete Elegant , , 2.0 Evocative , DICEE Sloan , , , , 1886 , , , , , , , Chrysler , , , , , , , , 2 , MTV 4 4 , , , 5 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .Honda sangen, , , , Sony, , , , .elibrary Ask Jeeves, Inquisit , , , , , , , , , , , , , Nordstrom, , , , Nordstrom, , , , , .


    6. Kawasaki is engaging as speaker and writer He fills his books with pithy and memorable slogans as well as inspiring anecdotes of what other business leaders have done that have lead to either success or learning opportunity This is not heavy reading, like a stimulating lecture, but there has to be something in this book that will strike a chord with the reader Some of this echoes the new thinking on start up entrepreneurship championed by Steven Blank and LeanLaunchPad methodology, such as get [...]


    7. Kawasaki is engaging as speaker and writer He fills his books with pithy and memorable slogans as well as inspiring anecdotes of what other business leaders have done that have lead to either success or learning opportunity This is not heavy reading, like a stimulating lecture, but there has to be something in this book that will strike a chord with the reader Some of this echoes the new thinking on start up entrepreneurship championed by Steven Blank and LeanLaunchPad methodology, such as get [...]


    8. I recently reviewed APE by Guy Kawasaki, and wanted to check out some of his earlier books I d been familiar with him for a long time, but hadn t read his earlier stuff I found a signed copy of Rules For Revolutionaries at a used bookstore and just read it Just wish it was signed to me and not someone else Anyway, Rules For Revolutionaries The Capitalist Manifesto for Creating and Marketing new Products and Services by Kuy Kawasaki is a very good book for the person or company wanting to be a re [...]


    9. I really enjoyed this book and I think I need to sit on it a bit and review in a week or so Two things that kept bugging me 1 This was not a book to read on the subway I think I would have really benefited from a pen and paper to jot down some thoughts, or make notes on the exercises, etc I very rarely think that about books, and I consider this to be a positive exception.2 I am not sure if there is an updated or revised edition, but it drove me INSANE that for every company that had a website, [...]


    10. It must be reassuring for Kawasaki that, as parity becomes commonplace in lots of service oriented businesses, there s a revitalization of good, strong customer service to differentiate Good customer service and a good product or service empowers consumers to evangelize ones product where they become the market cheerleaders money can t buy a lot of titanic sized companies should take note.I find that business books walk a fine line between self help and educational, where the latter is desired K [...]


    11. This is the third book by Guy Kawasaki that I have read and it doesn t disappoint Despite being published in the tail end of the 90s it doesn t feel outdated which isn t something that can be said for other, recently published business books Just how well can the advice in this book be implemented I aim to find out Not sure if I can either create like a god or work like a slave, but the command like a king part doesn t sound too hard, does it Eat like a bird and poop like an elephant Lead me to [...]


    12. GK s kick ass style rules so much that we endured his yucky manifestos eat like a bird, poop like an elephant this is a call to out of the box thinkers to capitalize on their ideas and avoid the dotcom traps Even though his famous passion for marketing Apple computers earn him the title evangelist , he s one of the not too many pundits who are critical of the dotcom craze with his term chinese soda syndrome which is a naive interpretation of a market.


    13. The book wasn t exactly what I was expecting, but I would recommend it for the following Very easy read that gives you a take on the world feeling I expect to be able to pull this book out whenever I need a good business quote or some real world examples, especially of follies While the concepts are best practices for life than revolutionary business concepts, it never hurts to be reminded of things such as experts aren t always right


    14. This book is interesting as it gives some practical suggestions on how to market your business and your services Mostly, i find that this book was a great read in the mid 2000 s at the essor of the internet Not that it is not relevant any, but that if you want to get an edge, you had to do all that is written in it 10 years ago Nonetheless, there is still a lot of it that can be used Worth the read, but not than once.


    15. Some fantastic quotes on buffoonery, and some really great take away s on targeting customers Made me think about why we are looking directly at decision makers Should be marketing to gate keepers and secretaries who are making decisions marketing our biggest tools for change to medium and small businesses.


    16. Would you agree with somebody who says The higher you go in most organizations, the thinner the air The thinner the air, the difficult it is to find intelligent life Then you should read it Guy brings about an interesting perspective about how to create and market new products.How and why we should defy the conventional notions and follow the gut.


    17. I was given this book to read from work, and it turned out to be a far interesting read than I had hoped Written in 1999, the examples are limited by the time, but it is interesting to see what has changed in the decade plus since it was written, and how a lot of Mr Kawasaki s ideas and examples are still applicable today.


    18. This was the first Guy Kawasaki book I read and I really liked it It is a quite good framing of what start up companies should focus on I have this one a rough list to re read as I read it when it first came out.


    19. brilliant book, written in a fun and straightforward manner that piles insight upon insight why haven t people read this book and why haven t people implemented its ideas one of those a ha i knew it things, like you knew it was right but no one had expressed it before.


    20. For me, reading this book was a waste of time, most of its ideas and examples look quite banal these days Also, Russian translation is awful.If you want Kawasaki, read The Art of the Start instead.


    21. I had de javu feeling while reading this book, it was like reading Re Imagine by Tom Peters all over again Check out the Top Lessons Learn t from the Rule for Revolutionaries by Guy Kawasaki lanredahunsi.


    22. I cant remember what I rated this book, so I l give it 5 stars, anything better i d would have remembered, just migrating my list bookshelf from that idiot service weread that doesnt work anybut anywayshope to connect with fellow readers Waseem MirzaWaseemMirza


    23. Guy is the god of consumer marketing This is an essential, must read If you haven t read it already, you ve been living in a cave for the last decade.


    24. He didn t have much to say, just amplifying past accomplishments Pretty sad Good idea though Make fans than making sales.


    25. Love this book Guy Kawasaki is great at putting common sense around marketing and product creation Easy read, great personality.



    26. Guy s writing style is so engaging, I loved the stories as much as the advice he doles out Every subject he brings up is punctuated with hilarious anecdotes and pithy wisdom.



    27. Interesting Read from one of the guys who started Apple Computers Prology Comp useful if you are starting a new technology Company


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