In the Plex: How Google Thinks, Works, and Shapes Our Lives

In the Plex How Google Thinks Works and Shapes Our Lives Written with full cooperation from top management including cofounders Sergey Brin and Larry Page this is the inside story behind Google the most successful and most admired technology company of o

  • Title: In the Plex: How Google Thinks, Works, and Shapes Our Lives
  • Author: Steven Levy
  • ISBN: 9781416596585
  • Page: 406
  • Format: Hardcover
  • Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.Few companies in history have ever been as successful and as admired as Google, the company that has transformed the InternWritten with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives How has Google done it Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters the Googleplex to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search They followed this brilliant innovation with another, as two of Google s earliest employees found a way to do what no one else had make billions of dollars from Internet advertising With this cash cow, Google was able to expand dramatically and take on other transformative projects efficient data centers, open source cell phones, free Internet video YouTube , cloud computing, digitizing books, and much .The key to Google s success in all these businesses, Levy reveals, is its engineering mind set and adoption of such Internet values as speed, openness, experimentation, and risk taking After its unapologetically elitist approach to hiring, Google pampers its engineers free food and dry cleaning, on site doctors and masseuses and gives them all the resources they need to succeed Even today, with a workforce of than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge With its newest initiative, social networking, Google is chasing a successful competitor for the first time Some employees are leaving the company for smaller, nimbler start ups Can the company that famously decided not to be evil still compete No other book has ever turned Google inside out as Levy does with In the Plex.
    In the Plex How Google Thinks, Works, and In The Plex teems with original insight into Google s most controversial affairs Andrew Keen, New Scientist Steven Levy s new account of Google , In the Plex, is the most authoritative to date and in many ways the most entertaining James Gleick, The New York Review of Books In The Plex How Google Thinks, Works, and Shapes Our Apr , Into The Plex is well worth reading from that aspect alone I did wonder whether George Orwell s should be mandatory reading for Google s employees This book is very well written, easy to read and slightly chilling.It tailed off a little towards the end but so did the Google storey as the company became mainstream and less innovative. In the Plex How Google Thinks, Works, and Shapes Our In the Plex How Google Thinks, Works, and Shapes Our Lives by Steven Levy Levy is one of the best informed and best connected journalists writing about tech companies, and this book is the result of than two hundred interviews with Google staff past and In the Plex In The Plex How Google Thinks, Works, and Shapes Our Apr , In The Plex How Google Thinks, Works, and Shapes Our Lives Ebook written by Steven Levy Read this book using Google Play Books app on your PC, android, iOS devices Download for offline reading, highlight, bookmark or take notes while you read In The Plex How Google Thinks, Works, and Shapes Our Lives. In The Plex In the Plex Apple, , Google, Facebook Google Google Google In the Plex How Google Thinks, Works, and Shapes Our May , In The Plex teems with original insight into Google s most controversial affairs Andrew Keen, New Scientist Steven Levy s new account of Google , In the Plex, is the most authoritative to date and in many ways the most entertaining James Gleick, The New York Review Watch Free Movies TV Stream Smarter with Plex Why Plex Plex brings together all the media that matters to you Your personal collection will look beautiful alongside stellar streaming content Enjoy Live TV amp DVR, a growing catalogue of great web shows, news, and podcasts It s finally possible to enjoy all the media you love in a single app, on any device, no matter where you are. Skip TV Show Intros Plex Support Managed Users in a Plex Home will have access to the feature, if the admin of the Home has an active Plex Pass Additionally, the server should be running Plex Media Server version version or newer The ability to skip detected intros is supported in the following player apps Fire TV v or newer Watch Free Movies TV Stream Smarter with Plex Plex is like mission control for your content With our easy to install Plex Media Server software and Plex apps on the devices of your choosing, you can stream your video, music, and photo collections any time, anywhere, to whatever you want Quick Start Video

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      Steven Levy

    About Author

    1. Steven Levy born 1951 is an American journalist who has written several books on computers, technology, cryptography, the Internet, cybersecurity, and privacy Levy is chief technology writer and a senior editor for Newsweek, writing mainly in the Science Technology section He also writes the column Random Access in the monthly feature Focus On Technology Levy is also a contributor to Wired, and has had articles published on Harper s, Macworld, The New York Times Magazine, The New Yorker, Premiere, and Rolling Stone He is regarded along with Walter Mossberg as a prominent and respected critic of Apple Computer In July 2004, Levy wrote a cover story which also featured an interview with Apple CEO Steve Jobs which unveiled the 4th generation of the iPod to the world before Apple had officially done so, an unusual event since Apple is well known for its tight lipped press policy.

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    In the Plex: How Google Thinks, Works, and Shapes Our Lives Comment

    1. A really great read well written and interesting, nerdy without being alienating, and the deepest dive on Google s ethos I ve seen I m not sure it makes me feel entirely comfortable about the degree to which we re all in Google s hands Levy seems to really believe that Larry Page and Sergey Brin want only to do good But like Asimov s third law, that missive is both broad and scarily subjective They re doing good in their opinion, after all, and the unintended consequences of a beast like Google [...]


    2. Ever since its inception, and in many cases even before it became incorporated, Google has been referred to mainly in the superlatives The briskness with which it became the dominant player in online search, the sheer size of its operations and the infrastructure, the incredibly short time within which it became one of the largest companies in terms of market capitalization all of these are the stuff of legends It is unsurprising then that Google would attract a high level of media attention, an [...]


    3. Disclosure I worked at Google between 2003 and 2009 and consequently I own a couple of shares and if Larry Page would bother sticking around for than fifteen minutes during earnings calls now that he is CEO the price might get high enough again for me to sell some of them.Corollary to the previous disclosure When I do sell some stock, you will be able to tell because the price will rise sharply right after I sell it.Another disclosure I know several of the people mentioned in the book, and even [...]


    4. As an information professional, I read this book as a way to better know our future information overlords.I m not anti Google, but I do think that having one company in charge of all the information will inexorably lead to that company being EVIL, despite Google s cute little Don t Be Evil motto.That said, I was most troubled in the book during the discussion of privacy, which as a librarian I ve taken a blood oath to defend No actual blood was spilled during the taking of this oath Also, no act [...]


    5. Here are the highlights for me First there was Search How did Google Search get to be the best, the fastest, the most reliable Why did the other search engines at the time not have the vision to do the same We get that fascinating story in the first chapters It s not technical, but I think you have to connect with your inner geek to enjoy it Go ahead, we bookworms all have some of that in us Google in China I learned, finally, about Google s venture into China, an intriguing story often alluded [...]


    6. I expected In the Plex to be an objective history of Google and its various endeavors As it turns out, I was only half right It is, indeed, a history of Google This is not to say that Levy did a poor job researching the book As far as I can tell he did a fairly in depth job But when you describe saying to a developer, I d rather be doused with gasoline and set on fire than use your product as tough love 171 , I m going to say you are a teensy weensy biased Not only was this work less critical th [...]


    7. I am a fan of WIRED and when I saw a book about Google by one of their writers, I had to pay special attention to it I joined this course about understanding media by understanding Google on Coursera and it s been an eye opener Among all the recommended course readings Vaidhyanathan, Auletta, Battelle, Pariser, Jarvis and , this is definitely the book you want to read before all others Insider stories from Googlers, detailed information about how certain projects came to be or ceased to exist, [...]


    8. This is a fascinating look into the inner workings of Google The book is well written, and well organized, with each chapter covering a theme For me, the most interesting chapter is the description of the building of the search engine, and all the issues surrounding it It is also very interesting, how the Google higher ups did not anticipate all the controversy behind some of their recent projects, such as their foray into China, Google Print, Google Street View, and Buzz They just do not unders [...]


    9. Very impressive book about the inner workings of Google The chapters are grouped around several themes, from its early history, to Gmail, Videos Youtube, PageRank, and the feud it has had with China Full of detail about the inner workings of the company A very high quality book perhaps one of the best we have on this subject.


    10. Interesting, entertaining, and rather thorough for a mass market book Lots of things I didn t know about Google Other things I did know but only shallowly There are a lot of things one might criticize Google for Levy isn t much into criticism here, but he does present the information and the reader can draw his own conclusions There are a few gag inducing sections regarding President Obama and his administration that I read as expressing Google s corporate view of Obama, as opposed to an objecti [...]


    11. The first half, the early years, is super interesting and had lots of things I didn t know And I do admire how this thing went right to the current time it touched on all of the recent anti trust stuff, etc It s a pretty friendly account of google, but it frankly talks about the problems There were some pretty choice passages in there that made me chuckle about some stuff And it was funny to see a little Foursquare mention The saga was SO interesting So was the China stuff The two things that st [...]


    12. I have been a fairly close student of things Google, but learned a great deal from Levy s book which makes perfect sense given his unprecedented access to Googlers that is, those who make up the company, not those who use their products and his exhaustive research over 200 interviews, not to mention many hours spent in the Googleplex, the Mountain View headquarters of what, by the time of publication, was a company earning some 28 billion annually Levy gives lucid explanations of the key program [...]


    13. Reading this book reminds me to understand the background of the author Are they a journalist, academic, business exec etc How has their context shaped their presentation of ideas within their book In this case I think that Steven Levy shows his journalism background He paints a picture of a company obsessed by the numbers but not necessarily willing to understand perceptions And he does it by a series of parts and chapters based around a specific topic or idea that you could easily imagine havi [...]


    14. This book is a must read for anyone who is interested in technology and where the internet is taking us as a society In many ways it is Google that is driving us there Levy provides a surprisingly detailed perspective on the inside of Google which helps demystify the company a lot It s great to see what is true about the company and what isn t I was also surprised how balanced the book was I assumed since Google allowed him to be an embedded reporter that the book would be skewed a bit and let G [...]


    15. A decent biography of Google s history up to the beginning of 2011 Having read The Google Story previously, I prefer a narrative that is entirely chronological, whereas this book is divided by topic with each topic developing from the founding of Google up through the modern day This results in a bit of confusion during the reading since one is not always entirely sure where one is in the timeline, nor how the events in one area of the business match up with the events in another area of the bus [...]


    16. Good history on the culture of Google and its effect on society and computing It is part business history it is part computer policy issue it is part tech Google s story is an interesting and important one Google s unofficial motto is don t be evil but it has gotten itself into troubling policy areas in its dealings with china and privacy issues It is a corporate giant and as such it will inevitably fall into controversies an interesting history.



    17. No book on Google can capture everything that Google is and does This book is about search the primary thing that led to the foundation of Google, Project Gutenberg an audacious dream of digitizing world s books and the backslash from traditional mindset, China s censorship and Google s effort to push it, a bit of android and unsatisfying little of Jobs fury and Google s unyielding social efforts In fact, I will be reading from its further read lists This book is well written and deserves a read [...]


    18. In The Plex was good but it was a little long and wasn t especially focused Google is super important and interesting though, so I m glad I read it Some thoughts 1 Google is the company most likely to invent real Artificial Intelligence It s an explicit goal and they have the data and computer power to do it From the very start, it s founder saw Google as a vehicle to realize the dream of artificial intelligence Google is the largest manufacturer of computer servers in the world and they are all [...]


    19. This was probably 4.5 stars for me It was a really compelling, interesting book It s always especially fun to hear about an entity that s local to you I live near Google hearing about familiar places and everything is pretty cool It was fascinating to hear background on the creation of both my favorite Google products and those I remember not working out so well It was really awesome to learn about different ways to create a search engine and how AdWords pioneered ad targeting online the way t [...]


    20. In the Plex How Google Thinks, Works, and Shapes Our Lives by Steven LevyLevy is one of the best informed and best connected journalists writing about tech companies, and this book is the result of than two hundred interviews with Google staff past and present and his following of the company since 1999 It is, therefore, a uniquely authoritative account of the business and the key people behind it.Levy paints a picture of a relentlessly rational company a culture in which you d be best advised [...]


    21. Fascinating I tore through this one this week Partly because I had the time and partly because it was so interesting This book presents the history of Google from inception to today But it does so by vertical as opposed to a linear history Thus, the first section is about Google Search, the second about Adwords There is a section about Google s culture, the shift toward data in the cloud , even a section on Google relating to government primarily about anti trust legislation and head butts with [...]


    22. This is a very well written book Steven Levy s prose is crisp, concise and clear and he carries the narrative along at a good pace, all the while maintaining a really fascinating almost but not quite insider s look at Google He clearly had access to Larry Page, Sergey Brin and Eric Schmidt whenever he needed it and he also had lots of access to the other rock stars in the Google Experience, most notably Matt Cutts, Marissa Mayer and Vic Gundotra There are plenty of direct quotes from everyone wh [...]


    23. I don t know where I was for the past 10 years, but it turns out Google has redefined computing Sleepers wake The future will be very different from the past I had no idea that they have millions well the number is not public of servers and have redesigned data centre technology Who also knew about mapreduce and the datcentre as a computer concepts The democratisation of data and computing is here, how this will play out over time will be as fascinating as the story so far This is certainly all [...]


    24. As a huge fan of Google I was really excited to see this book at my library I picked it up and read it in about three or four large blocks I found that it was easy to read other than a few specific places I enjoyed it and feel that I learned a lot about Google and tech culture I only had two difficulties with the reading and I feel that these are very small complaints My main complaint about the readability is based on the sections of the book that describe how Google makes money from advertisin [...]


    25. Levy s inside look at Google is clear, insightful, pointed at the right things, but ultimately reads a bit like a hagiography I should correct this, Google s founders may well DESERVE a hagiography, but I was left with the feeling that this is Google s approved biography with conflicts and ethical dilemmas framed from Google s point of view Again, this may not be a bad thing, as Levy is perfectly correct in noting that many of Google s critics simply don t understand the thing that they are crit [...]


    26. Steven Levy did a phenomenal job of making a topic, that I new virtually nothing about, personally interesting and relevant He did an excellent job painting the early atmosphere of Google the start up company and it s gradually rise to the multi billion dollar business giant it now is However, there were two things that prevented this book from being worth 5 stars 1 There are so many people in this story that it s honestly difficult to keep everybody straight Levy did a pretty good job of remind [...]


    27. In The Plex provides an engaging insight into the evolution of Google Steven Levy uses his unprecedented access to the inner workings of the organisation to deliver a detailed commentary of both the triumphs, and also the failings, of this internet juggernaut.The book is arranged into a series of topic based chapters that cover the search engine, online advertising, corporate culture, infrastructure, media, Google s foray into China, and finally, their involvement in US domestic politics An epil [...]


    28. This book focuses on lots of details which add up to the story of how Google developed to the point where its tentacles touch all of us internet users I had to take a break from the section on how Google learned to make money from advertising so much data data data and money money money but I think the part that really made me step back was realizing how I had watched it develop on the sidebar of my computer monitor, day by day, week by week, as it came to know and about ME and what I would li [...]


    29. This book follows the rise of Google from a nascent idea of a couple of brilliant university students all the way through the rapid ascent that made it a global information juggernaut from servers housed in a friend s garage, to butting heads with authoritarian regimes.It is fascinating to read how deeply the roots of Google are buried in academia and how as a company they continue to foster an ethos of tackling major problems without concern for immediate monetization, much to the chagrin of th [...]


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